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Lauchlin Fields

Founder & Chief Visionary Officer, LF Voices Collective

Creator of The Sip Collective

Lauchlin Fields is a visionary storyteller, cultural strategist, and founder of LF Voices Collective—the creative engine behind The Sip Collective. With more than two decades of experience across journalism, cultural preservation, and community-centered storytelling, her work is rooted in the belief that stories can connect us, shape identity, and spark change.

She began her career as a local news and features reporter and later collaborated with artist H.C. Porter on Blues at Home, documenting the oral histories of Mississippi’s blues musicians for a multimedia exhibit and book. She founded The ‘Sip magazine to celebrate Mississippi’s people and places through rich, human-centered storytelling.

Lauchlin’s work extends across sectors. She helped lead the vision and interpretive storytelling strategy for the Catfish Row Museum, where she developed pop-up exhibits, managed oral history collection, and created cultural programs rooted in local memory. As founder and co-owner of Front Porch Fodder, she partnered with small businesses, nonprofits, and civic leaders to tell authentic brand stories through creative direction, content strategy, and design.

In journalism, Lauchlin served as Audience Development Director at Mississippi Today, where she built cross-functional engagement strategies and helped grow one of the nation’s leading nonprofit newsrooms. She went on to become Director of Growth and Innovation at Deep South Today, overseeing a regional growth team that supported newsrooms across the South—including Mississippi Today and Verite News.

Through LFVC and The Sip Collective, Lauchlin continues to build people-first storytelling systems that honor culture, preserve memory, and create space for connection across media, place, and community.

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Why I Built LF Voices Collective

Why I Built LF Voices Collective

by Lauchlin Fields | Apr 29, 2025

LF Voices Collective (LFVC) grew out of years of experience—working in local newsrooms, leading community-centered projects, supporting museums, and helping organizations tell stories that matter.

I’ve been lucky to work with people who care deeply about their communities and their purpose. Those experiences shaped how I see the world—and showed me where the gaps are.

Over time, I felt a quiet pull—a sense that there was more I could build, more space I could help create for the kinds of stories that don’t always fit into traditional structures, but still need to be told.

That’s why I started LF Voices Collective.

We’re reimagining how people experience news and information—moving beyond headlines and pageviews to create something more immersive, more human, and more lasting.

LFVC is a platform, a creative practice, and a growing team. We believe storytelling should be human-first—rooted in empathy, driven by creativity, and guided by a collective vision.

This isn’t a departure from the work I’ve done before—and it’s not competition. It’s a continuation. A way to carry forward what I’ve built and learned alongside others. LFVC is designed to complement and support the people, projects, and organizations I’ve been honored to work with—not replace them.

It’s a space for collaboration, not silos. For shared growth, not scarcity.

It’s about honoring lived experience, connecting across difference, and building spaces—digital and physical—where people feel seen and heard.

Here’s what we’re working on right now:

– Publishing new stories through Amplify by LFVC

– Restoring and reimagining The ‘Sip archive

– Seeking funding and support to hire a small, values-driven team

– Partnering with newsrooms, artists, and mission-driven organizations to expand what’s possible

This isn’t about walking away from what came before. It’s about building on it—with clarity, care, and a commitment to creating something meaningful and lasting.

LFVC is the next chapter. It’s a response to what I’ve learned—and an offering for what can be.

Thanks for being here.


My Manifesto

I believe in the power of stories to transform the world.

I believe that everyone deserves to see themselves reflected in the stories that shape our culture, our history, and our future.
I believe that storytelling is not just a product — it’s a living, breathing force for connection, courage, and change.

I am building LF Voices Collective to reclaim, reimagine, and reframe the narrative — starting in the South and reaching beyond it.

I believe in creating spaces — digital and physical — where people feel seen, heard, and valued.

I believe that the future of journalism and storytelling is human-first: rooted in empathy, fueled by creativity, and driven by collective vision.

I believe in working with integrity, leading with heart, and building with boldness.
I reject scarcity, competition, and outdated systems that no longer serve us.

I choose abundance, collaboration, and radical possibility.

I believe that the stories we tell — and the spaces we create to tell them — can heal, empower, and spark transformation.

LFVC is not just a company. It’s a movement.

It’s a home for voices that have been overlooked, underestimated, and uninvited for too long.
It’s a catalyst for a new way of experiencing news, culture, and community.

I honor my legacy — and the future I am creating.

I lead with clarity, creativity, and conviction.

I know the world needs what we are building.

And I am here to build it — with joy, with power, and with love.

This is my work. This is my calling. This is LF Voices Collective.

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The Journey…

  • Founder and CVO, LF Voices Collective, September 2023-Present
  • Director, Growth & Innovation, Deep South Today Jan 2024-Dec 2024
  • Audience Development Director, Mississippi Today Aug 2020-Dec 2023
  • Consultant, OPUS Design LLC Aug 2022-Aug 2023
  • Web and Engagement Editor, Mississippi Today Aug 2017-Aug 2020
  • Web Manager, Mississippi Today March 2016-Aug 2017
  • Founder/Publisher/Editor, The ‘Sip Magazine Sept 2013-June 2018
  • Consultant, Catfish Row Museum June 2012-Present
  • Founder/Co-Owner, Front Porch Fodder June 2012-August 2022
  • Director, H.C. Porter Gallery July 2008-June 2012
  • Staff Writer, The Vicksburg Post Dec 2003-July 2008

Lauchlin Fields (far left) and her family | Photo by Thortis Photography

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